I Don't Believe In Taking Losses

I’ve never liked the word “loss.”
People use it like it’s a normal part of business.
To me, a loss only happens if you give up. If you keep going, it’s just a pivot. A lesson. A setup for the next move.

Here’s how I learned that again and again.

1. The First Build: GC Theft and a Crash Course in Calm

I was 23 when I built my first liquor store in Lonestar, T…